Tata to open 20 'beauty tech’ outlets

The move pits Tata against LVMH’s Sephora and domestic rival Nykaa for a share of the fast-growing US$16bil beauty and personal care market in the world’s second-most populous country. – Reuters

NEW DELHI: India’s Tata Group is planning to open at least 20 “beauty tech” stores where it will use virtual makeup kiosks and digital skin tests to get young, affluent shoppers to buy premium cosmetic products, according to a company document, according to a source.

The move pits Tata, whose interests range from cars to jewellery, against LVMH’s Sephora and domestic rival Nykaa for a share of the fast-growing US$16bil (RM72.2bil) beauty and personal care market in the world’s second-most populous country.