Etika marketing VP shares best practices

Best marketer: Santharuban was named CMO of the year in the Malaysian CMO Awards 2018 and he also won the Marketing Trailblazer gold award for the food and beverage category.

AFTER being named chief marketing officer (CMO) of the year in the Malaysian CMO Awards 2018, Etika Holdings vice-president of marketing Santharuban Thurai Sundaram shared that the inspiration to excel came in part from the good work that the marketing industry itself has forged.

“One good thing about the marketing fraternity is that we get a lot of exposure to what others are doing,” says Santharuban as a hats-off gesture to those from other companies.