TNB, SMG LAUNCH PTF 4.0 TO BOOST YOUTH ENERGY LITERACY


The ‘Powering The Future’ school activation programme returns for its fourth edition

PUTRAJAYA: Tenaga Nasional Bhd (TNB) and Star Media Group Bhd (SMG) launched the fourth edition of the Powering The Future (PTF) school programme at SMK Putrajaya Presint 15 (1) on June 30.

The event marks the nationwide rollout of the youth energy literacy programme for 2026.

Supported by the National Education Department (JPN), the Putrajaya launch is the flagship event for PTF 4.0.

The programme will be held in 30 primary and secondary schools across Selangor, Putrajaya, Perak and Melaka. A total of 84 students from Forms 1 to 4 took part in the launch.

The event was officiated by TNB chief retail officer Datuk Kamal Arifin A. Rahman.

Also present were Putrajaya State Education Department director Nadimin Abdul Aziz, TNB Putrajaya state retail head Rozianis Mohd Noor, TNB customer communication and stakeholder liaison head Lee Lim Bee Yoke, SMG client brand marketing senior general manager Sharon Lee, SMG Brand Studio senior general manager Elicia Wee, SMK Putrajaya Presint 15 (1) principal Adeebah Ali and student affairs head Kamila Musa.

(First row seated; from left) SMK Putrajaya Presint 15 (1) principal Adeebah Ali, TNB customer communication and stakeholder liaison Lee Lim Bee Yoke, Putrajaya State Education Department director Nadimin Abdul Aziz, TNB chief retail officer Datuk Kamal Arifin A. Rahman, SMG client brand marketing senior general manager Sharon Lee, TNB Putrajaya state retail head Rozianis Mohd Noor and SMG Brand Studio senior general manager Elicia Wee, alongside TNB and SMG officials, and teachers and participating students during the PTF 4.0 official launch at SMK Putrajaya Presint 15 (1).— Photos by LEONG WAI YEE/The Star
(First row seated; from left) SMK Putrajaya Presint 15 (1) principal Adeebah Ali, TNB customer communication and stakeholder liaison Lee Lim Bee Yoke, Putrajaya State Education Department director Nadimin Abdul Aziz, TNB chief retail officer Datuk Kamal Arifin A. Rahman, SMG client brand marketing senior general manager Sharon Lee, TNB Putrajaya state retail head Rozianis Mohd Noor and SMG Brand Studio senior general manager Elicia Wee, alongside TNB and SMG officials, and teachers and participating students during the PTF 4.0 official launch at SMK Putrajaya Presint 15 (1).— Photos by LEONG WAI YEE/The Star

Building an energy-saving culture from young

Kamal said TNB, as the implementing agency of the Malaysia Energy Literacy Programme (MELP), has been expanding PTF over the last four years.

“As we continue to go from school to school, we have been continuously expanding PTF with the aim of creating a much greater impact,” he said.

“We want to see energy efficiency becoming a part of our Malaysian culture, particularly in youth, so that we can continue to utilise our energy resources efficiently.

“And, to do that, we have to start with the younger generation because the key to a brighter future starts with them. As they grow to become the future consumers of energy, we want to build that conserving culture from a young age.”

He also noted that there are plans in the pipeline to expand the programme to universities, widening the impact of energy conservation awareness.

Nadimin said PTF has helped spread energy awareness among youth since 2023.

“Energy efficiency awareness is a new thing for students to explore. And, when they have the chance to start learning about these concepts early – like where energy comes from and how it is produced – they will learn how to use it efficiently,” he said.

“The modules that have been prepared also enable the students to engage in hands-on learning experiences, making it easier for them to grasp these concepts.

“I believe that, by the end of the programme, the students will realise that energy is something that we need to conserve for the future.”

Students were introduced to core concepts such as energy efficiency, sustainable practices and safe electricity use during the programme.
Students were introduced to core concepts such as energy efficiency, sustainable practices and safe electricity use during the programme.

Hands-on learning

The core of PTF 4.0 is to help students understand their role in saving energy and protecting the environment.

The focus is not just on theory, but on actions they can take at home and in their community.

Through interactive activities, students learn about energy efficiency, sustainable practices and safe electricity use. They are also introduced to renewable energy sources like solar, hydro and wind.

Secondary students will take part in simulations and group activities to apply critical thinking and smart power management. Examples include switching off appliances and making deliberate choices to use energy efficiently.

The activities also aim to spark interest in STEM fields to help tackle future energy challenges.

The hope is that lessons like these, though small individually, will compound into a broader shift in behaviour among the next generation, one household at a time.

SMK Putrajaya Presint 15 (1) principal Adeebah Ali said students and teachers were excited for the programme.

“Programmes like this are vital for youth because climate change and sustainability are no longer future issues – they are happening right now,” she said.

“By giving the students this opportunity, they will be able to relate the theory they’ve learnt in the classroom and apply the knowledge in real-life situations.

“But, more than anything, I hope the students walk away with a sense of purpose and inspiration, realising that they are not too young to make a difference and can be part of the solution for a better future.”

Student participant Muhammad Nufael Nael, 16, said he learnt how daily choices affect the environment.

“Personally, the most surprising thing I learnt is how much our daily choices impact the environment – it has really made me more aware of my carbon footprint and the importance of sustainability,” he said.

Sustained Impact

Since its inception in 2023, PTF has expanded steadily in scale and reach.

The inaugural edition, launched in the Klang Valley, engaged 890 students across 10 schools, while the second edition broadened its footprint to the west coast, covering Selangor, Negri Sembilan, Melaka, Johor, Perak and Penang, reaching 4,545 students across 60 schools.

Last year’s edition pushed further, into Pahang, Terengganu, Kelantan, Kedah and Perlis, engaging 3,248 students across 40 schools.

For PTF 4.0, the focus returns to the central west coast. Participating schools in Selangor and Putrajaya include SK Dato’ Manan, SK Simpang Lima, SK Sungai Tengi, SK Putrajaya Presint 14 (1), SK Putrajaya Presint 17 (1), SMK Gedangsa, SMK Munshi Abdullah, SMK Tiram Jaya, SMK Putrajaya Presint 15 (1) and SMK Putrajaya Presint 18 (1).

More than 800 students have been engaged so far. The rollout will continue over the next two months.

Taken together, the four legs of PTF 4.0 reflect a sustained, multi-year commitment by TNB and SMG to accelerate energy literacy awareness as a long-term national priority – one that treats students not just as recipients of information but as future energy ambassadors.

As Malaysia shifts to renewable energy and more efficient technologies, programmes like PTF show that energy habits are best built early.

A more sustainable future starts with choices made today.

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