Just ain't worth the love anymore ... fewer women in Japan plan to give Valentine's chocolate as inflation bites

Women in Japan traditionally give a box of chocolates to men on Valentine's Day, including their romantic partner and father. -- PHOTO: PEXELS via The Straits Times/ANN

TOKYO (Bernama-Kyodo): Fewer women in Japan are planning to give chocolates on Valentine's Day than a year earlier, as rising costs for everyday goods pressure their budgets, according to a recent survey by a market research firm, Kyodo News Agency reported.

In the survey targeting 2,500 women and girls aged from 15 to 79, 42.8 per cent said they have no plans to give chocolates, up 4.0 percentage points from a year prior.