SEOUL: Samsung’s next big phone, the Galaxy S26 Ultra, might come out later than expected, with new reports suggesting the phone could be shown off at an event in late February 2026 instead of January and go on sale in March. This would be later than Samsung’s usual early‑year launch schedule.
Experts say the change may happen because Samsung has made some last‑minute changes to the phone lineup. The company once planned to replace one model with a new edge version, but those plans changed. These changes caused work on the phones to take longer.
The Galaxy S26 Ultra is set to bring major design, camera, and performance upgrades, including advanced AI features, while using Qualcomm’s next-gen flagship processor, helping Samsung stay competitive in the premium smartphone market.
Moving the launch back comes with risks. For years, Samsung has used a January launch to beat other phone makers like Apple and Google to the market. If Samsung waits until February or March, customers might purchase competing phones before the new Galaxy S26 devices arrive.
Delaying the release could also help Samsung. The extra time may allow engineers to fix issues, improve the phone’s hardware and software, and ensure the device is problem-free for buyers. Some reports say this could make the phone more reliable and better equipped for everyday use.
In addition to the Ultra model, the Galaxy S26 lineup includes the regular Galaxy S26 and the Galaxy S26 Plus. All three phones are expected to use either Samsung’s own Exynos 2600 chip or Qualcomm’s Snapdragon chip, depending on the country.
Samsung hasn’t officially confirmed a date, but rumours place the Galaxy Unpacked event – where the new phones are revealed – on Feb 25, 2026. Attendees may see the new phones and learn more about features like advanced cameras and powerful AI tools.
Some fans say the wait might be worth it, especially if the phones bring useful improvements. But others worry that the later launch could affect holiday or early‑year sales and make it harder for Samsung to stay ahead in the phone business. – cleveland.com/Tribune News Service
