OpenAI considers drastic price cuts, anticipating war for users with Anthropic, WSJ reports


OpenAI logo, a keyboard, and a robotic hand in this illustration taken June 5, 2026. REUTERS/Dado Ruvic/Illustration

June ⁠10 (Reuters) - OpenAI is ⁠considering drastically reducing ‌the prices it charges users as it ​seeks to win ⁠customers from ⁠its competitor Anthropic, the ⁠Wall ‌Street Journal reported ⁠on Wednesday, citing people ​familiar ‌with the matter.

The ⁠company ​might lower prices for tokens, ⁠the central unit ​for gauging AI costs, though the discussions ⁠are still in flux, the report added.

Reuters could ​not immediately ⁠verify the report.

(Reporting ​by ‌Angela Christy in ​Bengaluru; Editing by Ronojoy Mazumdar)

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