It goes without saying that Steve Jobs will always be known as the father of the iPhone. Eighteen years later, his introduction of what would become the most successful consumer product of all time is still – I would argue –the greatest tech keynote ever delivered. It is, after all, the only time I’ve seen a tech CEO prank call a Starbucks and order 4,000 lattes.
The iPhone transformed everything from how we communicate to how we work to how we capture the moments we care about. But, 14 years after Jobs passed away at age 56, you can make the case that the iPhone isn’t his most enduring idea. That distinction, I think, belongs to another of his revolutionary ideas: the Apple Store.
