India ramps up AI rules for social media platforms

The rules, first issued in 2021, were amended to require online platforms like X, Instagram and Facebook to clearly label synthetic data or media manipulated by AI with permanent markings that cannot be suppressed or removed. — Reuters

NEW DELHI: India tightened rules regulating artificial intelligence on Feb 10, requiring social media platforms to clearly label AI content and comply with takedown requests by authorities within three hours.

The updated rules, issued by the Ministry of Information Technology, will come into effect on Feb 20 and shrink the window for removing content that violates local laws from the previous 36-hour window.