Overwhelmed by mobile orders, Starbucks adds limits to app


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Large orders with numerous modifications make it difficult for baristas to keep up, leading to delays that have turned off many customers and contributed to sales declines. — Photo by appshunter.io on Unsplash

Starbucks Corp is placing some limits on its mobile orders, part of a broader plan to speed up service and contain a deluge of purchases through the app that often overwhelm baristas.

The coffee chain is reducing the number of items allowed per order to 12 from 15. It also removed the ability to add a splash of milk or lemonade to a classic Refresher, because there are already beverages on the menu that include those modifications.


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