TikTok, facing ban, makes it easier for creators to earn money

TikTok didn’t officially announce the change, but users noticed in recent days that the threshold to join its affiliates programme dropped to 1,000 followers from 5,000. Affiliates can post videos promoting products sold in TikTok Shop and collect commissions on the sales they generate. — Reuters

TikTok is making it easier for content creators to earn money on its shopping platform, a move that could bolster opposition to a US law that will force Chinese parent ByteDance Ltd to sell the video app by January or be banned.

TikTok didn’t officially announce the change, but users noticed in recent days that the threshold to join its affiliates programme dropped to 1,000 followers from 5,000. Affiliates can post videos promoting products sold in TikTok Shop and collect commissions on the sales they generate.