India’s influencers still struggle years after TikTok ban

This screengrab taken from AFPTV video footage on April 27, 2024 shows choreographer Sahil Kumar (middle) with fellow dancers recording a dance performance in front of a ring light for their social media platform at a studio in Rohtak. The world’s most populous country foreshadows what the social media landscape could look like in the US next year, should a move to block local access to the Chinese-owned short video app proceed. — AFP

ROHTAK, India: Choreographer Sahil Kumar found fame showcasing folk dances on TikTok, but his profile has been dormant since the video he posted four years ago supporting India’s decision to ban the platform.

The world’s most populous country offers a glimpse of what the social media landscape could look like in the United States next year, if a move to block local access to the Chinese-owned short video app goes ahead.