ByteDance is looking for its next big hit by wading deeper into the lifestyle sector of social media with Kesong, a shopping and lifestyle recommendations app. — Reuters
BEIJING: TikTok’s Chinese owner ByteDance is looking for its next big hit by wading deeper into the lifestyle sector of social media with Kesong, a shopping and lifestyle recommendations app similar to market leader Xiaohongshu.
Kesong, launched last week, allows users to share photos, videos and write-ups of fashion tips and shopping experiences.
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