TikTok maker ByteDance takes aim at lifestyle leader Xiaohongshu with new app

ByteDance is looking for its next big hit by wading deeper into the lifestyle sector of social media with Kesong, a shopping and lifestyle recommendations app. — Reuters

BEIJING: TikTok’s Chinese owner ByteDance is looking for its next big hit by wading deeper into the lifestyle sector of social media with Kesong, a shopping and lifestyle recommendations app similar to market leader Xiaohongshu.

Kesong, launched last week, allows users to share photos, videos and write-ups of fashion tips and shopping experiences.