Top Italian influencer fined RM5.11mil over cake deal

The Italian authority accused the three companies ‘of having implemented an unfair commercial practice by publicising the ‘Pandoro Pink Christmas’, designed by Ferragni, implying to consumers that in buying it, they would contribute to a donation’ to the hospital. — ChiaraFerragnibrand.com

ROME: Italy’s competition watchdog on Dec 15 fined two companies owned by the fashion entrepreneur and Instagram star Chiara Ferragni €1mil (RM5.11mil) for “unfair commercial practices” over her endorsement of a cake marketed as raising money for charity.

The pandoro cake “designed” by Ferragni for the food group Balocco went on sale in November 2022, purportedly to raise funds for the treatment of children with bone cancer in a hospital in Turin.