‘Not disappointed but angry’: Apology after 720 million watch top China retail influencer ‘Lipstick King’ demean buyer on livestream

Online beauty products guru Austin Li Jiaqi apologises twice for slur against customer who questioned his prices. Influencer, who has 30 million followers, faces fierce backlash, losing 1 million fans on social media platform Weibo. — SCMP

China’s top ecommerce beauty products guru Austin Li Jiaqi has made a tearful apology for ridiculing people who cannot afford to buy his products.

Widely known as Lipstick King because of the amount of a particular cosmetic that he sells, Li said he was sorry for “inappropriate” comments he made during a recent live-streaming session.