Influencer in China dies after drinking four bottles of ‘Chinese vodka’ during livestream, renewing ‘do anything for traffic’ debate

The 34-year-old died after taking part in a 1am drinking contest streamed live to more than 100 people, according to a friend. The influencer was known for engaging in live online-drinking game contests and pushing himself to the limits. — SCMP

A 34-year-old online influencer in China who died after consuming more than four bottles of baijiu, sometimes known as “Chinese vodka”, during a livestream has become a trending story on mainland social media.

Known as “Sanqiange” on Douyin, the man from Jiangsu province in eastern China died after a livestreaming contest that began at 1am on May 16. He was found dead later that afternoon, seated at a desk at a friend’s home, Shangyou News reported.