‘He smacked himself’: Squeaky-clean China influencer with three million followers loses 600,000 fans in week over ‘money-making’ comments

Influencer cultivates huge audience with squeaky-clean image. Sees fan base dwindle after admission he is in it for the money. — SCMP

An online influencer in China who referred to livestreaming as simply a way of raising money has offended many people on mainland social media and lost a small army of followers.

Yu Wenliang, a university student in eastern China’s Shandong province, shot to fame in October thanks to his short videos released on Douyin.