China influencer, often described as ‘combative’ version of ex Internet star Li Ziqi, has simple recipes for success and penchant for tackling livestock

Hardworking rural vlogger with simple tastes wins over millions with rugged personality. Followers of daughter of the soil suspect only weakness is her diminutive husband. — SCMP

It is a crowded field, so it may come as a surprise to find out that one of China’s top online influencers is a blunt, middle-aged woman from a rural backwater who never wears makeup.

Almost as remarkable is the fact that she has become popular by sharing her experience of daily life in a region of the country whose biggest boast is being cold.