YouTube is the UK’s favourite social media

72% of 11-12 year-olds use TikTok every week. — AFP Relaxnews

Internet users in the UK are more fond of YouTube than Facebook. The video streaming platform overtook Meta’s social network as the UK’s most-used social media in May 2023. And while 18-24 year-olds visit an average of six platforms, 96% of them go to YouTube, according to the latest Ofcom report.

In the UK, YouTube has overtaken Facebook (including Messenger) to become the most-used social platform. With a total adult audience of 43.5 million in May 2023, the video platform is used by 91% of online adults, according to the Online Nation report from the UK telecoms regulator, Ofcom.