LinkedIn taps AI to make it easier for firms to find job candidates

FILE PHOTO: LinkedIn CEO Ryan Roslansky attends the Viva Technology conference dedicated to innovation and startups, at the Porte de Versailles exhibition center in Paris, France June 17, 2022. REUTERS/Benoit Tessier/File Photo

(Reuters) - LinkedIn on Tuesday said it will add artificial intelligence features to its core businesses, allowing recruiters to find job candidates by asking questions in natural language and letting marketing professionals create ad campaigns in a few clicks.

The Microsoft-owned social network for business professionals has been using technology from OpenAI, the creator of ChatGPT that Microsoft has invested in, to develop the features.