Ford launches automated driving unit Latitude AI months after winding down Argo

FILE PHOTO The Ford logo is pictured at the 2019 Frankfurt Motor Show IAA in Frankfurt Germany. REUTERSWolfgang RattayFile Photo

FILE PHOTO: The Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany. REUTERS/Wolfgang Rattay/File Photo

(Reuters) - Ford Motor Co on Thursday launched a new automated driving system subsidiary, Latitude AI, months after winding down operations of its former self-driving technology unit Argo AI.

Carmakers including Mercedes-Benz have ramped up their investments towards integrating more software and autonomous tech in vehicles despite some skepticism on the technology.

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