FILE PHOTO: The Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany. REUTERS/Wolfgang Rattay/File Photo
(Reuters) - Ford Motor Co on Thursday launched a new automated driving system subsidiary, Latitude AI, months after winding down operations of its former self-driving technology unit Argo AI.
Carmakers including Mercedes-Benz have ramped up their investments towards integrating more software and autonomous tech in vehicles despite some skepticism on the technology.
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