Why analysts say password sharing is now a bigger problem for Netflix, other streamers

In 2017, Netflix famously tweeted that 'love is sharing a password.' But the company's tolerance for the practice has changed as the company faces more pressure to increase its subscriber base and boost profitability in the face of rising competition. — Photo by Glenn Carstens-Peters on Unsplash

The website promised some tantalising deals.

One seller offered 10 days access to Netflix in Ultra HD for just US$1 (RM4.23) — substantially below the regular cost of US$19.99 (RM55 in Malaysia) a month for a Netflix premium account.