Facebook risks meta flop, metaverse developers say

FILE PHOTO: A 3D printed Facebook's new rebrand logo Meta is placed on laptop keyboard in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration

LONDON (Reuters) - Facebook risks missing the point of metaverse - and a coming shift in consumers' behaviour - if it fails to permit digital ownership, according to some of the virtual world's pioneers.

The social media giant made waves last month by changing its name to Meta Platforms and announcing a focus on the buzzy "metaverse".