WhatsApp launches ad campaign touting encryption

WhatsApp has faced criticism and an exodus of users in recent months after it announced its new usage rules. — Photo by Dimitri Karastelev on Unsplash

WhatsApp is advertising full encryption on its chat service after its new usage rules sparked a backlash.

The Facebook-owned firm is launching the campaign on June 14 in Germany and Britain – two of its most important markets.

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