Apple and Facebook at loggerheads over data privacy


Personal data isn't used in the same way when using an Apple service or when using the Facebook mobile app. — AFP Relaxnews

Historically, Apple and Facebook have always had divergent policies when it comes to handling user data. While Apple often paints itself as a champion of data privacy, Facebook has built its whole business model on using that data. Currently, the two tech giants are clashing over plans to give users the option of accepting or refusing the collection of their data when they download an application from the App Store.

It all started with Apple’s decision to introduce a warning message with each new download from the App Store in the latest version of iOS, coming this spring. The message will ask users if they accept to have their personal data collected by the application they are installing.

That provoked an angry reaction from Facebook, which has put collecting user data is at the heart of its business model. Facebook is particularly concerned about the decision's potential impact on all the companies that currently use it for advertising purposes, and who earn a large part of their revenue from that. They view being penalised in this way as particularly unjust, and Facebook is now considering filing a lawsuit against Apple for abusing its dominant position.

Mark Zuckerberg and Tim Cook are now taking aim at one another by various means and media. Facebook launched a marketing campaign encouraging its members to accept being tracked for advertising purposes, arguing that this gives them the benefit of targeted advertising, which is always preferable to seeing random ads. Facebook is above all playing up its defense of the small and medium-sized companies that are increasingly dependent on advertising to survive amid the pandemic and its economic impacts. Against the social network, Apple is more than ever positioning itself as a bastion of data protection for users of its products, such as the iPhone.

So amid all of this, where does that leave users? Rest assured, that it should still be possible to use the Facebook app on your iPhone, with or without giving consent for the collection of personal data.

This isn’t the first time that Apple has thrown a spanner in the works for one of its App Store’s star applications. Epic Games’ Fortnite was banned from the App Store in summer 2020 for flouting Apple’s rules on collecting commission (30%) on in-app purchases. – AFP Relaxnews

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Tech News

EV rollout will require huge investments in strained U.S. power grids
Congressional delegation heads to Alabama amid growing support for Amazon workers
Cryptocurrency trading volumes spike 17% in February - CryptoCompare
Exclusive: Instacart mulls direct listing in snub to IPOs - sources
Malaysian CG company Lemon Sky denies allegations staff was made to work overtime without pay
FTSE Russell to drop Xiaomi, Luokung from indexes on U.S. order; scraps AMEC inclusion
Hotline and online registration for Covid-19 vaccination now open
YouTube cancels Myanmar military-run channels, pulls videos
Blockchain firm Ripple sees no fallout in Asia Pacific from SEC lawsuit
Yoodo adds free 10GB extra data to most of its mobile plans

Stories You'll Enjoy


Vouchers