Facebook pop-ups to escalate feud with Apple

A feud between the Silicon Valley companies heated up last week as Apple’s chief executive implied Facebook’s business model promotes disinformation and violence, and the social network reportedly prepared an antitrust lawsuit against Apple over control of the App Store. — AFP

SAN FRANCISCO: Facebook on Feb 1 said that pop-up messages on its iPhone and iPad apps will tout benefits of targeted ads ahead of a privacy move by Apple that could curb tracking.

The tech giants have been clashing over a changes coming in Apple’s iOS operating software, which will include a tracking transparency feature that Facebook claims could cripple its ability to serve up targeted ads and hurt many businesses.