India in June banned 59 Chinese apps, including ByteDance Ltd’s TikTok. — AFP
Zee5, the streaming service set up by India’s biggest private television broadcaster, is starting a short-video platform as firms rush to capture space left vacant by the government’s ban on TikTok.
Celebrities, influencers and commoners can all shoot and upload 90-second videos on the new service HiPi, Tarun Katial, chief executive officer of Zee5, said in an interview. The unit of Zee Entertainment Enterprises Ltd is battling to defend its turf in the fight with global giants such as Netflix Inc and Walt Disney Co to grab viewers in India.
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