Twitter likely to start testing ad-free subscriptions later in 2020

Twitter thinks a subscription business could be complementary to the company’s core advertising business, and currently has a small team exploring the options for subscriptions, according to Dorsey. — Bloomberg

LOS ANGELES: Would you pay for a zero-ads version of Twitter? The social network will “likely” launch a test of a subscription version later this year, according to CEO Jack Dorsey.

Dorsey discussed the company’s “very, very early phases of exploring” a subscription offering for Twitter. He didn’t provide an indication of how much a Twitter subscription might cost. The question came up on Twitter’s second quarter earnings call Thursday, following reports this month that Twitter was seeking to hire engineers to work on a subscription product code-named “Gryphon”.