'Brazen attempt': Can a start-up restore the original Twitter brand?

A social media start-up is cheekily trying to steal back and revive the original Twitter brand, sparking a legal battle with Elon Musk’s X. What will come of this ambitious attempt to reclaim the "public square" in the shadow of X? — Photo: Monika Skolimowska/dpa

SAN JOSE: "We are bringing it back – this time with trust," reads a new Twitter website, promising to restore the platform once called the "public square" and that has since been rebranded as the "free speech" platform called X.

In a December filing with the US Patent and Trademark Office, US start-up Operation Bluebird argues that tech billionaire Elon Musk and his social media platform X have abandoned the Twitter brand and the trademark should be cancelled.