Allen Zhang says WeChat to bolster short-form content, as it continues to battle Bytedance’s Douyin

The number of monthly active users of WeChat increased 6% year on year to 1.15 billion in the third quarter of 2019. — SCMP

WeChat, China's ubiquitous messaging and social media app, will soon offer its users the option of creating short-form content to keep them hooked amid an explosion in popularity of short videos on Chinese social media.

“Short-form content has always been a developing direction for WeChat,” Allen Zhang, the founder of the app, said in a video speech shown at Tencent Holdings’ annual WeChat conference on Thursday. “After all, self-expression is a natural need for human beings.”