KFC turns Colonel Sanders into virtual Instagram influencer

KFC's latest surreal advertising campaign transforms Colonel Harland David Sanders into a young, hipster virtual Instagram influencer.

Fast food chain KFC has upped their Instagram game by making its founder and mascot Colonel Harland David Sanders into a virtual influencer model.

The account which has 1.3 million followers identifies its owner as Colonel Harland Sanders, a virtual influencer who is chasing the dream, selling chicken and based out of Louisville, the headquarters of Kentucky Fried Chicken.