Apple, Firefox tools aim to thwart Facebook, Google tracking


NEW YORK: Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now want to help you fight back in what’s becoming an escalating privacy arms race. 

New protections in Apple’s Safari and Mozilla’s Firefox browsers aim to prevent companies from turning “cookie” data files used to store sign-in details and preferences into broader trackers that take note of what you read, watch and research on other sites. 

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