Opinion: Google enhances privacy and perhaps itself at the same time


Putting an end to third-party cookies could cement Google’s control of adtech at the expense of rivals. — AFP

If you lived west of the Mississippi at the dawn of the 20th century, there must have been a moment when it became clear that the Wild West of old was no more. Perhaps it was the arrival of the railroad, or the last stagecoach robbery or the introduction of a federal income tax.

For the Web, that moment might just be Google’s decision on Jan 14 to end third-party tracking of people’s browsing habits. It’s a move that will better protect user data, but it also provides an opportunity for the Alphabet Inc unit to extend its dominance of online advertising.

Subscribe now and get 30% off The Star Yearly Plan

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In