Apple discontinues Mac Pro Desktop in favor of the Mac Studio


Apple had always planned to transition away from the Mac Pro to the Mac Studio but received pushback from users who wanted more expandability for network cards and other components that the Mac Pro has been able to offer due to its larger frame. — Photo by Peng Originals on Unsplash

Apple Inc on Thursday discontinued the Mac Pro desktop, its highest-end computer aimed at video editors, photographers and other advanced users. 

The company removed the machine, which was priced at US$6,999 (RM28,048), from its website. It had not been updated since 2023, when Apple released the first model with its own in-house M2 Ultra chip. That configuration had become vastly outdated with the smaller Mac Studio adding the M3 Ultra last year. 

The Mac Pro has become increasingly less important in the company’s computer lineup given the overlap in functionality and processing power with the less-expensive Mac Studio. It was also a very small seller, with Apple winding down inventory in its stores the last several weeks.

Bloomberg News reported on the discontinuation plan in December. Earlier this month, Apple killed off the Pro Display XDR monitor, which had been launched in tandem with the newest Mac Pro design in 2019. In its place, it released new Studio Displays aimed at its other Macs. 

Apple had always planned to transition away from the Mac Pro to the Mac Studio but received pushback from users who wanted more expandability for network cards and other components that the Mac Pro has been able to offer due to its larger frame. 

Apple is planning updated Mac Studio models later this year with faster processors, Bloomberg News has reported. The Mac Pro was Apple’s only manufactured-in-America device. But the company said in February that it’ll begin building the Mac mini at a facility in Houston later this year. – Bloomberg

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