Explainer: How brands will target ads to you after the death of browser cookies

FILE PHOTO: The Google name is displayed outside the company's office in London, Britain November 1, 2018. REUTERS/Toby Melville/File Photo

(Reuters) - Next year, Alphabet Inc's Google plans to phase out technology in its Chrome browser that lets other companies track users' web browsing. But that does not mean you will see irrelevant ads, or that the pair of shoes you have been eyeing will stop following you around the web.

Here is why Google is making the move, the backlash it has generated and how advertisers plan to personalize ads even after the company kills off a technology known as third-party cookies.