Instagram Chief Executive Kevin Systrom answers a question at a news conference, as L-R: social media star Bryce Xavier, Instagram Product Manager Ashley Yuki and social media star Lele Pons look on, in San Francisco, California, U.S., June 20, 2018. REUTERS/David Ingram
SAN FRANCISCO: Facebook Inc-owned social network Instagram launched a mobile app on June 20 dedicated to user-generated videos up to an hour long, intensifying the competition for consumers' time among ad-supported streaming services such as YouTube.
Called IGTV in a nod to traditional television, the service plans to feature videos from rising Internet celebrities, artistes and pets, some of whom have tens of millions of social media followers.
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