Despite a concerted push by a number of companies at this year's International CES to promote the technology, the Japanese TV maker believes that consumers are not interested.
Instead, TV buyers are interested in what they've always been interested in: the best resolution. "We went from VHS to DVD and then from DVD to 720p to 1080p to Blu-ray and now 4K is the next big thing," a company spokesperson told Trusted Reviews.
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