Lazada: The South-East Asian Amazon.com


TOP OF THE HEAP: Pezzilli says that thus far the response from customers has been so good that Lazada is now the number one online retailer in this country, with traffic of over 100,000 visitors a day to the site.

THE scene at Lazada Malaysia’s new office at Menara Worldwide in the Bukit Bintang area is one of organised chaos, with employees working even as the furniture is being moved in. 

On the day of our interview, the online retailer had just moved into its new premises — part of an aggressive expansion plan for the company, as it closed a second round of financing recently with funding from Tesco PLC, Access Industries, Investment AB Kinnevik and Verlinves, to the tune of some US$250mil (RM802mil). 

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