Denmark targets iPhone generation to keep edge in hearing aids


POTENTIAL GAME CHANGER: An employee of GN, the world's fourth largest maker of hearing aids, demonstrating the use of ReSound LiNX in Vienna. — Reuters

COPENHAGEN: Tiny Denmark, with fewer than 6 million people, supplies half the world's hearing aids, and local makers aim to advance that commanding position as baby boomers and the iPhone generation age. 

GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic — famously averse to accepting the depredations of age — by taking the stigma out of wearing an aid. 

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