GOLD has long been treasured by Malaysians as both a meaningful gift and a trusted store of wealth.
Yet for many families, the high cost of buying physical gold and concerns over safekeeping have made regular gold accumulation difficult.
As more consumers seek smarter ways to preserve purchasing power and build long-term financial resilience, GoldNow by Tomei Group is redefining gold ownership – making it affordable, secure and accessible, while enabling users to save regularly and gift gold digitally for life's meaningful occasions.
With GoldNow’s newly launched Gold Savings function, users can build gold savings through manageable, regular contributions from as low as 0.1g, all within the mobile app.
Whether planning for higher education, a wedding or long-term family goals, users can now allocate funds toward distinct milestones using dedicated gold saving pots.
Inspired by the sentimental nature of gold purchases, Tomei Digital Sdn Bhd chief executive officer Chia Geh Yang said that the app’s savings function appeals to both the rational and emotional sides of its users.
“There is a lot of emotional attachment when you buy a piece of gold jewellery for your loved ones; meanwhile, purchasing gold as an investment appeals to the rational side of the brain as it’s a proven way to hedge against inflation.
“So, we try to find a middle ground; to see how we can make gold holding not only sensible as a way to preserve wealth, but also appeal to someone's aspirations.
“Now, you would have higher confidence that your dream wedding could come true, knowing that you have a tool to save consistently and your gold savings can help to negate the effect of inflation over time.”
To support consistent contributions, the savings feature includes an Auto Debit function. Users can link their credit or debit card and set a recurring monthly payment date to stay disciplined in pursuing their financial goals.
Chia said one of the key aims of the digital gold platform is to encourage the right habit of consistently buying and saving gold through cost averaging, instead of speculating on gold prices.
“Since life's major milestones are typically big-ticket expenses, the effects of inflation can substantially increase the amount required to achieve them over time.
Building a dedicated gold savings pot can help preserve purchasing power and better prepare individuals for these future financial commitments.”
Tomei Consolidated Bhd group managing director Datuk Ng Yih Pyng asserted that gold maintains its bullish momentum, sparking wider interest in accumulating the asset.
Beyond wealth accumulation, the app also aims to bridge financial planning with personal taste by letting users save directly toward specific jewellery designs.
Leveraging Tomei’s rich heritage in fine jewellery, future development of the app will enable users to make small purchases to accumulate gold and seamlessly convert their savings in-store for the finely crafted jewellery the company is known for.
Ng noted that going digital underscores the company’s commitment to elevating customer experience and connecting with a broader audience.
“For us, digital gold is the way forward, especially in appealing to the younger generations.”
“The pandemic has had a big impact on consumer behaviour as our online sales have been on the uptrend since then,” he added on the increasing appeal of online purchases.
“We can see that there is a lot of interest, and what we hope to do is to reach out to more of the public.”
The Syariah-compliant digital gold platform is now a part of Tomei’s extensive ecosystem, which spans jewellery manufacturing, distribution, gemological services, safe deposit vaults and pawnbroking.
Along with the savings feature, GoldNow has also introduced the Gold Gifting feature, offering a seamless process of gifting gold for individuals and corporates alike.
With the gifting minimum starting at just 0.001g, users can gift gold effortlessly without the high upfront costs usually tied to the precious metal.
To solve the common dilemma of choosing the right piece of jewellery for loved ones, users can gift digital gold units instead of physical items. This gives recipients the flexibility to visit a store later on and select a piece they truly desire.
Beyond personal occasions, the feature extends to business rewards. Companies can now use digital gold for corporate incentives, employee recognition and client appreciation. By digitising the process, businesses bypass traditional procurement and shipping hurdles associated with gifting the asset.
“Traditionally, corporate gifting has been a very manual process. The gold voucher space remains manual for many retailers, creating a lot of friction.
“With GoldNow, we are breaking through those constraints by offering clients a seamless digital solution. We hope this empowers corporate clients to make gifting an attractive and effortless practice, whether it’s rewarding employees, recruiting and retaining agents or appreciating their loyal customers,” said Chia.
For more information, visit the GoldNow website.
