FOOD has always been at the heart of Malaysian life.
From sharing a warm home-cooked dinner and enjoying late-night mamak sessions with friends, to experimenting with new recipes over the weekend, food is more than nourishment — it is how Malaysians connect, celebrate and express themselves.
In a country where flavour is deeply tied to identity, Ajinomoto (Malaysia) Bhd (AMB) has been part of this journey for decades, growing alongside Malaysians with a deep understanding of local food culture and preferences.
Over the years, AMB’s halal expertise has grown, reaching a strong regional presence in 36 countries.
Guided by its enduring philosophy of “Eat Well, Live Well”, the company promotes healthier, balanced lifestyles while preserving the tastes Malaysians love.
Since establishing its presence in Malaysia, AMB has not only introduced innovative seasoning products but has also set the standard for halal food excellence, becoming the first Japanese company to obtain halal certification in 1965.
This long-standing commitment has built a strong foundation of trust among Malaysian consumers and business partners alike.
Over the years, AMB’s halal expertise has extended beyond local borders, with a strong regional presence across 36 countries, particularly in the Middle East, where the company has over 40 years of experience in providing trusted food solutions.
AMB’s vision “Bringing Happiness through Tastes that Unite, Inspiring Food Creativity in Your Life.” comes to life through initiatives that make daily cooking easier, healthier and more enjoyable. Leveraging the Ajinomoto Group’s global expertise in AminoScience, the company develops products that enhance flavour while supporting better nutrition. From reducing salt intake with Smart Salt education using Aji-No-Moto Umami seasoning to providing balanced meal programmes, Malaysians are empowered to make healthier dietary choices without compromising taste.
Beyond households, AMB has established itself as a trusted halal food solutions provider for international markets, combining strict halal compliance with a deep understanding of local and regional food cultures. This expertise enables the company to deliver practical, culturally relevant and adaptable solutions that support food businesses and partners across the region while respecting tradition and addressing modern nutritional needs.
These efforts align closely with the Ajinomoto Group’s 2030 Vision, which aims to reduce environmental impact by 50% and extend the healthy life expectancy of one billion people globally. In Malaysia, where people increasingly seek realistic ways to live healthier without abandoning their food culture, AMB supports this journey through improved product nutrition, shared cooking knowledge, sports nutrition guidance and community programmes that promote healthier eating habits.
AMB has collaborated with eight national athletes as part of its preparations for the 33rd South-East Asian Games (SEA Games)
Health and well-being remain central to AMB’s sustainability approach. Initiatives such as Smart Salt Project, Seri-Aji Sahur campaign, collaborations with national athletes through The Ajinomoto Malaysia Victory Project and educational outreach via the Science Castle collaboration bring these commitments to life, making wellness accessible and achievable for all Malaysians. By encouraging mindful salt reduction and better nutrition, AMB empowers communities to make small, meaningful choices that contribute to long-term well-being.
Community engagement is equally important. AMB continues to strengthen local support networks through school programmes, food assistance initiatives, skills-building workshops, and long-term partnerships with community organisations. These efforts reflect the Malaysian spirit of togetherness, reinforcing the idea that well-being grows stronger when shared.
Through its taste solutions, halal-certified products and educational initiatives, AMB continues to inspire Malaysians to prioritise their health through healthier choices at every meal.
Healthy living does not need to be complicated or restrictive; it can begin simply by enjoying meals people love while making thoughtful choices that support long-term well-being. Guided by its purpose of contributing to the well-being of people, society and the planet through AminoScience, AMB remains dedicated to helping Malaysians and regional communities enjoy delicious, halal-assured, nourishing and meaningful meals every day.
To learn more about its products, recipes and various initiatives, visit https://www.ajinomoto.com.my/.
