Ayam Brand brings a contemporary spin to classic favourites this festive season, reimagining heritage dishes.
ROOTED in the spirit of togetherness, the Lunar New Year is seen as a time when families come together over shared meals, stories and traditions passed down through generations.
This Lunar New Year, Ayam Brand invites Malaysians to celebrate the season of reunion with “Makan Ceria Kongsi Bersama” that reimagines traditional festive dishes with a modern twist.
Inspired by the flavours of the festive season, Ayam Brand Pulled Chicken opens up new possibilities for creative cooking during the Lunar New Year.
At the heart of “Makan Ceria Kongsi Bersama” is the versatile Ayam Brand Pulled Chicken, with Black Pepper and Spicy Korean Gochujang Sauce leading the range as flavour-forward options for the festive table.
The Pulled Chicken Black Pepper is infused with aromatic black pepper for a rich, savoury taste that delivers a satisfying kick, ideal for those who enjoy robust flavours at the reunion table.
Meanwhile, the Pulled Chicken Spicy Korean Gochujang Sauce offers a spicy, umami-rich twist, coated in gochujang sauce for a contemporary Korean-inspired flavour that adds excitement to familiar Lunar New Year dishes.
Completing the range are the Pulled Chicken Mayonnaise and Pulled Chicken Hot Chilli.
The former has a creamy, lightly tangy profile that pairs well with traditional and modern dishes.
The latter is seasoned with spicy chilli peppers and savoury spices for those who enjoy an extra kick of heat, offering families even more ways to get creative at the festive table.
As celebrations evolve, Ayam Brand encourages families to honour traditions while expressing creativity in the kitchen, giving familiar festive flavours a fresh, contemporary interpretation.
1. Pull, toss and prosper: Pulled Chicken Yee Sang
Fresh, vibrant and made for sharing, Pulled Chicken Yee Sang brings a modern lift to the festive favourite by pairing crisp shredded vegetables with Ayam Brand Pulled Chicken, juicy pineapple chunks and tender mushrooms.
Tossed in a sweet-tangy plum dressing with hints of citrus and sesame, and finished with a satisfying crunch, this yee sang keeps the spirit of prosperity alive while adding a contemporary flavour spin that’s perfect for today’s reunion table.
2. Prosperity crunch: Pulled Chicken Corn Bakwan
Golden and irresistibly crisp, Prosperity Crunch: Pulled Chicken Corn Bakwan turns a beloved Indonesian street snack into a festive crowd-pleaser.
Sweet corn and Ayam Brand Pulled Chicken Spicy Korean Gochujang come together in a savoury, lightly spicy batter, fried until crunchy on the outside and tender within.
Paired with a sweet-spicy dipping sauce, these bite-sized pancakes are perfect for sharing, adding a bold, playful twist to the Lunar New Year spread!
By encouraging experimentation and shared preparation, Ayam Brand Pulled Chicken becomes a way for families to cook together, exchange ideas and create new festive traditions!
“Lunar New Year is about more than just food. It is about the stories, laughter and connections built around the table,” said Ayam Brand marketing director Teoh Wei Ling.
“With ‘Makan Ceria Kongsi Bersama’, we hope to inspire Malaysians to celebrate creatively, using Ayam Brand’s wide range of products to reimagine familiar dishes in ways that bring generations together,” added Teoh.
Beyond the dining table, gifting remains an important part of the Lunar New Year.
This festive season, Ayam Brand encourages meaningful gifting with a selection of its trusted products, including canned pineapples, mushrooms and Pulled Chicken that is just as good for sharing as it is for cooking.
To add to the festive cheer, consumers who spend RM25 on Ayam Brand products can redeem limited-edition collectable plushies, available at selected stores nationwide. Grab them while stocks last.
Check out Ayam Brand’s official website, Instagram and Facebook to discover ways to get creative in the kitchen this Lunar New Year, or for more ideas as Ayam Brand's "Makan Ceria Kongsi Bersama" celebration continues through Ramadan and Raya with fresh recipes and inspiration.
