Fitline Malaysia chief executive officer Yung (centre) with his team.
FOR 21 years, Fitline (M) Sdn Bhd (Fitline Malaysia), the Malaysian subsidiary of German direct-selling company PM-International AG, has been a prominent force in the nation’s health and wellness landscape.
Under the leadership of chief executive officer Paul Yung, Fitline Malaysia has carved a remarkable success story, driven by its dedication to quality, innovation and empowering its distributors.
A formula for success
Fitline’s success hinges on its premium range of products, bearing the prestigious “Made in Germany” label and developed by PM-International’s very own research team.
Formulated with the holding company’s exclusive Nutrient Transport Concept, this innovative technology ensures that nutrients are delivered precisely when and where they are needed, down to the cellular level.
The company’s commitment to scientific quality and innovation is highlighted by over 70 patents and rigorous independent testing in ELAB Analytik GmbH, ensuring the best results and highest quality safety standards.
The FitLine nutritional supplement lineup also features on the Cologne List – a doping prevention initiative that identifies food supplements tested for banned substances – making them safe to use for upcoming and professional athletes.
This has led FitLine nutritional supplements to become a trusted product by over 1,000 top athletes from over 85 disciplines and 40 nations.
To date, the company has sold over 940 million products worldwide, through more than 45 subsidiaries globally. This resulted in PM-International rising from its eighth ranking to sixth among the world’s top-selling companies in the health, fitness and beauty industry in terms of revenue.
Since its debut in the Direct Selling News (DSN) Global 100 list in 2010, the company has consistently moved up the ranks to its current position.
Locally, Fitline Malaysia stands among the Top 30 companies in Malaysia’s Direct Selling Association, boasting 149 sponsored distributor cars and numerous accolades including the Super Golden Bull award at Golden Bull Award 2024.
Additionally, under Yung’s guidance, the company’s local customer base has grown from 1,650 to 30,000, placing it firmly within the Top 10 performing countries under PM-International across the globe.
This growth is reflected in a 6.5-fold expansion in just seven years, exemplified by an average annual growth rate of 32%, with the company generating an impressive RM400mil in accumulated revenue since 2017.
Building a healthier future
Beyond its product excellence, Fitline Malaysia fosters a family-oriented culture, providing unique and equal opportunities for distributors to pursue self-employment, with no risk, while ensuring a fun and rewarding experience that supports sustainable income for generations.
It offers the flexibility to choose working hours and locations, as well as numerous additional benefits including a company car programme, travel incentives, training programmes and a pension programme.
In Malaysia, the company also demonstrates a strong commitment to social responsibility, donating RM2.2mil to six local charities over the past seven years, reflecting its dedication to giving back to the community.
Looking forward, Fitline Malaysia has a bold vision to empower one million Malaysians to achieve better health, fitness, beauty and financial freedom by 2035.
It is committed to sustainable business practices, prioritising long-term growth and stability to ensure lasting opportunities for its distributors and a thriving future for generations to come.
