Innovative hair dryer for your daily beauty routine

(From left) Panasonic Malaysia Sdn Bhd department head for appliance marketing 2 Stacy Kew, its consumer product sales director Liew Choon Wah, its managing director Keisuke Nishida, its appliances marketing general manager Shinichi Tsuda, its beauty and health team leader Yuriko Ichikawa and its beauty and health marketing executive Mindiss Low at the launch event of Panasonic nanocare hair dryer EH-NA0J held at 1Utama shopping centre in Petaling Jaya. —SAMUEL ONG/The Star

Hair dryers have evolved beyond basic drying tools, now essential for improving hair health and appearance in daily beauty routines.

Panasonic Beauty unveils its latest innovation with Japanese quality to elevate hair care routines.

In alignment with the revitalisation of Panasonic Beauty’s branding, it has introduced the nanocare hair dryer EH-NA0J, reflecting a renewed focus on natural beauty enhanced by cutting-edge technology.

This hair dryer, featuring nanoe moisture and mineral technology, sets a new standard in hair care, ensuring healthier, more vibrant hair with every use.

“This launch marks a significant step forward for Panasonic Beauty. It embodies our commitment to empowering natural beauty through cutting-edge science and technology, all delivered with the quality and excellence you expect from a Japanese brand,” says Panasonic Malaysia managing director Keisuke Nishida at its launch event held at 1Utama shopping centre in Petaling Jaya.

He shares the brand’s new tagline, “Natural Beauty. Innovative Technology,” reflecting their mission to provide tools that help their customers reveal their natural beauty with confidence.

“At Panasonic Beauty, we’re deeply rooted in the timeless principles of Japanese beauty, which prioritises simplicity, natural radiance and harmony. This nanoe hair dryer embodies these values, offering a great hair care experience that prioritises hydration, radiant shine and healthy hair, scalp and skin,” he elaborates.

Speaking to The Star later, Nishida shares: “To survive in this competitive hair dryer market, we have to offer a unique value proposition to our consumers. We want to enhance the natural beauty of people through the latest technology.

“We have been offering three types of hair dryers for our consumers for many years. The first hair dryer model was introduced in 1937,” he explains.

He highlights, “We expect 100,000 in sales for our latest nanocare hair dryer EH-NA0J in Southeast Asia in 2025. In Japan, this model is already No,1, a best-selling hair dryer.”

On the target audience, Nishida says that it caters to “those seeking beautiful hair”, adding that it involved mostly women.

He also adds that a study has revealed that over 75% of sales for hair dryers come from online channels, and they would continue to promote the latest product through various platforms, including social media to reach out to their targeted audience.

This nanocare hair dryer EH-NA0J, available in a stylish navy colour, weighs 460g and is priced at RM1,329.This nanocare hair dryer EH-NA0J, available in a stylish navy colour, weighs 460g and is priced at RM1,329.

Meanwhile, Panasonic Malaysia Sdn Bhd appliances marketing general manager Shinichi Tsuda says that the nanocare hair dryer EH-NA0J was launched in Japan in September 2022.

“I have been using this model since March this year and can attest to its significance. My wife also uses this product for hair drying and maintains a beautiful appearance. Additionally, my 13-year-old son uses this hair dryer for styling before attending his school,” says Tsuda, who has been staying in Malaysia for three years.

Malaysian actress and content creator Koe Yeet also shared her experience of using the product. “I need to dye and bleach my hair (as part of my profession). To save my hair, I have to go for hair treatments. Now, I am using this hair dryer and enjoying its benefits.”

Advanced features for superior hair care

Panasonic's nanocare hair dryer EH-NA0J introduces a range of advanced features designed to elevate hair care routines:

> Enhanced moisture infusion: Panasonic’s innovative new nanoe moisture and mineral technology delivers 18 times more moisture compared to previous models, penetrating deep into hair shafts for optimal hydration and reduced dryness. Panasonic’s unique nanoe technology draws moisture from the air to create tiny, moisture-rich particles that are small enough to penetrate the shafts of your hair. It suppresses static electricity; meaning flyaways are a thing of the past, with hair left smooth, more manageable, less frizz, and improved shine. Additionally, this new compact design of the EH-NA0J means that the outlet is closer to the hair than previous models, making it easier to infuse moisture.

> Colour protection: With mineral technology that improves cuticle adhesion and reduces friction damage from daily brushing, the EH-NA0J prevents colour fading, maintaining hair colour vibrancy and health. This ensures longer-lasting and healthier-looking hair colour.

> Scalp, skin and other care modes: Specialised modes for scalp and skin care ensure a comfortable and gentle drying experience. This is particularly beneficial for individuals with sensitive scalps or skin who seek a holistic approach to hair care. In addition, the EH-NA0J is equipped with Hot and Cold Alternating mode, that gently stretches and relaxes the hair with hot air, then switches to a colder air temperature to ensure the surface of the hair remains smooth, allowing you to easily tame your tresses and set your style. Besides this, the Hair Tip Care mode controls the airflow for a smooth finish to the ends.

> Intelligent sensing system: Advanced technologies like nanoe moisture and intelligent sensing systems help retain hair moisture, prevent overheating, and safeguard against damage caused by excessive heat exposure. This intelligent sensing with two sensors - ambient temperature sensor and air temperature sensor - automatically regulates the air temperature based on the environment to prevent excessive heat damage to hair. This promotes overall hair health and robustness.

> Versatile attachments: The EH-NA0J comes with a built-in quick dry nozzle, a stylish nozzle, a diffuser, and an air boost nozzle, offering flexibility in styling and targeted hair care. This versatility makes them indispensable tools for professional-quality results at home. It is ideal for individuals with thick hair or those with hard-to-dry roots.

Unveiling the NA0J Unboxing contest

To celebrate the launch of the nanocare hair dryer EH-NA0J, Panasonic Beauty announces the NA0J Unboxing contest. Malaysian citizens and permanent residents aged 18 and above who purchase the EH-NA0J have a chance to win a flight ticket for two to Tokyo.

Contest details:

> Duration: March 20, 2024 to May 31, 2024

> How to Participate: Purchase EH-NA0J, create a creative unboxing video, and upload it on a social media platform using specific hashtags. You then have to send the receipt and video link.

> Prize: Two lucky winners will enjoy an exciting flight for two to Tokyo.

Participants are required to submit their entry before May 31, and winners will be announced on June 30. This contest celebrates not only the innovative EH-NA0J hair dryer but also the creativity and enthusiasm of Panasonic Beauty's customers.

Through the nanocare hair dryer EH-NA0J and initiatives like the NA0J Unboxing contest, Panasonic Beauty continues to lead in merging traditional Japanese beauty principles with modern technology. This commitment reinforces the brand's dedication to enhancing natural beauty through innovative solutions, empowering individuals to achieve healthier, more radiant hair and skin.

This dedication is further highlighted by the nanocare hair dryer EH-NA0J’s recent iF Design Award win, which recognises both its functional excellence and its sleek, user-friendly design.

Panasonic Beauty is hosting a pop-up event for customers to discover more about the nanocare hair dryer EH-NA0J and its unique nanoe moisture and mineral technology. The event is from April 30 to May 5 at 1Utama shopping centre (Oval Concourse, lower ground floor).

The latest hair dryer is available online and at their authorised dealers. For more information about the nanocare hair dryer and the NA0J Unboxing contest, visit here or follow Panasonic Beauty Official Instagram or its Facebook

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