An overwhelming platinum victory

Lee (left) as he won the platinum award for Elite Entrepreneur of the Year, with Star Media Group CEO Chan Seng Fatt. — FAIHAN GHANI/The Star

THE 14th Star Outstanding Business Awards (SOBA) Gala Dinner, which was held on March 7 at the Grand Ballroom of One World Hotel, Petaling Jaya witnessed a victorious moment as PEOPLElogy Group founder Allen Lee clinched three platinum awards, reasserting his status as a pioneer in the Malaysian SME industry.

Lee’s achievement includes platinum awards for Best Innovation, Male Entrepreneur of the Year (Par Excellence Achievement), and the prestigious title of Elite Entrepreneur of the Year 2023.

This outstanding recognition emphasises Lee’s unswerving dedication to innovation, leadership and entrepreneurial excellence.

In response to his achievement, Lee shared his sentiments, stating, “Happiness is about achieving the dream of mine, to be recognised as one of the entrepreneurs that can make an impact in the Malaysia SME industry and also my industry.”

His humility and passion for making a difference in the business domain are truly inspiring.

PEOPLElogy Group serves as a holistic training solution provider and is dedicated to impacting one million lives through its comprehensive training solutions.

It comprises four distinct divisions, which are discovery, development, digital and diversified, each housing its own set of brands.

The first division is discovery, which consists of the company’s newly launched brand, “Soul”, which specialises in helping clients discover the essence of their company by identifying existing gaps and leveraging world-ranked assessments to gain perception into organisational dynamics.

Under the development division, there are three brands, “Skill”, “Goal” and “The Future Talent”.

These brands focus on bridging skill gaps and enriching talent development.

“GOAL” focuses on soft skills development, while “SKILL” provides comprehensive IT skills training.

“The Future Talent” addresses the digital talent shortage by offering training in UI/UX design, full-stack development and data science analytics.

The digital division is made up of “Skillsture”, “Interactive” and “Peopleaps”, dedicated to digital skill development and interactive learning experiences.

The website at offers free subscription-based learning, and it focuses on the advanced skills your future need, while Interactive and Peopleaps facilitate learning through interactive video modules and app-based platforms.

The final division, diversified, incorporates the “Build a future team” initiative.

It collaborates with industry partners to construct a sustainable community by leveraging Industry Revolution 4.0 (IR4.0) through conferences, study tours and business connections, with the aim of positively impacting one million lives.

The reason behind Lee’s selection for the three awards lies in his transformative leadership and the impactful services provided by PEOPLElogy Group.

Through innovation, dedication and persistence, Lee has demonstrated his ability to drive positive change and empower individuals and businesses to evolve in today’s dynamic setting.

Looking forward, Lee remains devoted to his mission, expressing his vision to build the largest People Development Solution Corporation in South-East Asia.

With his entrepreneurial spirit soaring to greater heights, Lee encapsulates the essence of persistence, innovation and leadership, inspiring individuals, and businesses alike to be ambitious and thrive.

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