Murni Zuriati first ventured into entrepreneurship as an opportunity to earn extra income. – MUHAMAD SHAHRIL ROSLI/The Star
Thera Place is a sanctuary of beauty and empowerment
NESTLED on the second floor of Sunsuria Forum in Setia Alam, is the newly-opened Thera Place.
In under six months since its opening, this small boutique creates the illusion of a more established presence, evident in the steady flow of women entering and exiting its doors.
Spanning 900 square feet, Thera Place is adorned in calming neutral tones of cool greys and warm cream hues, exuding cosy, inviting vibes.
At its helm is Murni Zuriati – the owner and brainchild behind this boutique that was set up for women to get professionally fitted for 360 Thera Shaping Lingerie.
This line of body shaping garments, that range from pants and bras to vests, is an offering from Sahajidah Hai-O, a leading multi-level marketing (MLM) company in Malaysia and is one of the company’s best-sellers.
Rising star
Thera Place offers women a space to get professionally fitted for 360 Thera Shaping Lingerie. – MUHAMAD SHAHRIL ROSLI/The Star
Murni, the driving force behind Thera Place, is not just a boutique owner for the many women frequenting her shop – she is also an inspiration to her thousands of social media followers.
The Kluang native, whose father was a FELDA worker, and mother, a homemaker, understood the trials and tribulations of growing up in a lower-income home.
She knew the only way to help her already struggling family was to make as much money as she could, so she went on to complete her studies in civil engineering, hoping for a lucrative career.
However, even as an engineer who climbed the ranks quickly – in addition to becoming the first Malay female quality control manager at Lafarge Concrete Malaysia, it didn’t pay enough to ease any financial burdens.
Recognising the need for additional income, Murni took on a side gig at Sahajidah Hai O.
Sixteen years have passed since, and today Murni – a mother of four, is one of Sahajidah Hai-O’s brightest stars, with a whooping 45,000 distributors under her leadership and a six-figure paycheck.
She credits her success to her role model – her mother, whom she says was a visionary, intelligent, strong woman despite not having a formal education.
“She taught my siblings and I how to be independent, how to make and manage money from a young age and instilled that sense of ambition in us by telling us – you need to have value that you can be proud of,” Murni confides.
Shape of confidence
Thera Place is the first brick and mortar boutique where women can get professionally fitted for 360 Thera. – MUHAMAD SHAHRIL ROSLI/The Star
If there’s one thing Murni is proud of, it is her drive to empower women to feel beautiful in their own skin with 360 Thera – a product she describes as transformative.
This unique product, as Murni shares, is enhanced with Far Infra Red (FIR) FIT nano-dot technology from Korea, and magnetic crystals, aimed to specifically improve blood circulation and perfect body contours.
The material also combines 360 fat locking fabric from the US and ultra fibre cooling from Japan which many profess feels like “second skin”.
“When I discovered 360 Thera Shaping Lingerie and experienced its effortless and instant transformative effects, I felt compelled to share it with my followers because it aligns perfectly with this belief,” says Murni.
She further elaborates on how the unique material is able to contour bodies with its remarkable benefits, from reducing cellulite and fat accumulation to activating and revitalising cells and tissues – all thanks to good blood circulation.
Additionally, the garment also pushes, locks, lifts and supports, crafting a curvaceous silhouette.
Of comfort and convenience
Murni wants to empower more women to feel more confident and feel better about themselves. – MUHAMAD SHAHRIL ROSLI/The Star
Due to the immense success of the Thera series, Murni and her team made an unprecedented move by opening a brick-and-mortar store – the first of its kind by Sahajidah Hai-O.
In the past, Murni explains, she would have to make house calls, or meet potential customers to try on Thera garments in bathrooms of petrol stations as there was no room nor privacy for fittings.
Thera Place – established for both convenience and ease of its many customers, comes replete with spacious fitting rooms to try on 360 Thera products, and a space for discussions.
For Murni – who is one of Sahajidah Hai O’s most successful agents, the setting-up of Thera Place, is a significant step in her goal in empowering women.
“I want women to experience the magic of 360 Thera firsthand. It's about making slimming accessible and enjoyable, breaking down any reservations or insecurities,” she says, adding that she would like to see more women to walk in and walk out of the Thera Place feeling like their best selves.
“I’ve had countless messages and real stories from women who shared how 360 Thera has helped them not just look better but feel healthier and more confident,” she adds.
For Murni, Thera 360 is more than just shapewear. As someone who has seen the changes it brings to women firsthand, she understands the effect it has on consumers.
“Many have experienced positive changes in their self-esteem and overall well-being, and those stories keep me motivated to spread the word,” she shares.
