Panasonic extends commitment to wellness solution


(From left) Tan, Panasonic Corporation living appliances and solution company general manager Hiroshi Kawaguchi and Chew present Panasonic's latest range of water purifiers at Panasonic Home.2.Com Solution Centre, Bangsar South.

Panasonic has officially unveiled its latest range of water purifiers as part of its commitment to promote sustainable and healthy living for people from all walks of life.

The latest additions are Panasonic’s Under-sink water purifier (TK-CB430) and two models of Panasonic Faucet water purifiers (TK-CJ600 and TK-CJ300).

"Water is the essence of life for every being on this planet, so much so that the United Nations Sustainable Development Goals call for clean water and sanitisation for all," said Panasonic Malaysia managing director Keisuke Nishida.

He added, "As a consumer brand that places high importance on health and well-being, it is only natural for us at Panasonic to create innovative water solutions that filter harmful substances and are sustainable for both people and planet.

“With our newest range of Panasonic water purifiers, consumers can be assured that their family is drinking clean and fresh water every time.”

At the launch event held at Panasonic Home.2.Com Solution Centre, The Vertical Podium at Bangsar South, Panasonic Malaysia Sdn Bhd e-commerce department general manager Chew Keng Heng said that the brand is committed to offering healthy solutions and products for their customers.

He shared that the latest range of water purifiers would be preferred by customers, especially as families nowadays adopt the simplicity concept for renovations in their homes.

Panasonic’s latest water purifiers are easy to install, says Chew.Panasonic’s latest water purifiers are easy to install, says Chew.

Chew shared that Panasonic's Under-sink water purifier "saves space, is easy to install and does not require wiring", which is why housewives enjoy having such a product in their homes.

On the Panasonic Faucet water purifiers, he said that it is environmentally friendly and easy to install.

In the product presentation, Panasonic Malaysia e-commerce department marketing manager Janice Tan Shin Yin added that Panasonic has been producing water purifiers for over 50 years and has been offering its range of products to enable customers to drink clean and safe water.

Tan explained that the Panasonic Under-sink water purifier, which was launched mid last year, comes with three different types of filtration functions.

“This is the first time that such filtration is being offered for the Malaysian market.

“Each filter can filter up to 4,000 litres of water, or equivalent to 8,000 bottles containing 500ml of water each. This implies that you pay less than 50 cents for filtration,” she said.

Tan explaining the two models of the Panasonic Faucet water purifiers.Tan explaining the two models of the Panasonic Faucet water purifiers.

“It can filter 99.9% of virus (verified by the Kitasato Research Centre for Environmental Science) and 99.999% of bacteria (verified by the Japan Food Research Laboratories),” she added.

For the Panasonic Faucet water purifiers launched in April this year, she said that it could also filter up to 4,000 litres of water.

“If calculated, 1 litre of water cost less than seven cents (for filtration),” she said.

Chew said that they expect a positive response for the new water purifiers.

“With people becoming more health conscious, they look for products which offer solutions. We hope this product will help us to fortify our growth for water purifiers with more economic sectors opening.

“I have confidence that we can reach a 20% increase in sales for water purifiers, with this range of water purifiers,” he said.

He said they have also received positive response from the online sales.

Available for purchase at all authorised Panasonic dealers as well as online platforms and marketplaces, the Under-sink water purifier is priced at RM2,199, while the Faucet water purifier models retail at RM579 for the TK-CJ600 model and RM419 for the TK-CJ300 model.

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