DAZN, DirecTV Latin America strike sports channel deal ahead of World Cup


FILE PHOTO: Internet streaming service DAZN's logo is pictured in its office in Tokyo, Japan March 21, 2017. Picture taken on March 21, 2017. REUTERS/Kim Kyung-Hoon/File Photo

June 11 (Reuters) - Sports ⁠streaming platform DAZN, backed by British-American billionaire Len Blavatnik, said it ⁠had struck a deal to bring DirecTV Latin America's DSPORTS ‌channels to its platform in five countries, expanding its soccer offering as the 2026 FIFA World Cup kicks off.

The multi-year agreement will make DSPORTS channels available to DAZN subscribers in Chile, ​Colombia, Ecuador, Peru and Uruguay, giving users in ⁠those Latin American markets access ⁠to all 104 matches of the World Cup live, DAZN said in a ⁠statement.

Reuters ‌exclusively reported last month that DAZN had been in talks with DirecTV Latin America over a potential commercial partnership in the region, ⁠alongside discussions about a deeper tie-up.

DAZN has also been ​exploring options including buying ‌into the pay-TV operator's Latin American business, Reuters reported, though sources ⁠cautioned that discussions ​were focused on a commercial partnership and that any acquisition was unlikely before the end of the World Cup, when the business would be easier to value.

The ⁠agreement announced on Thursday stops short of any ​broader transaction but marks a significant expansion of DAZN's presence in Latin America as the group pushes to grow globally.

DSPORTS is part of DirecTV Latin America, which ⁠has been controlled by Argentina-based Grupo Werthein since its 2021 purchase from AT&T.

In addition to the World Cup, DAZN said subscribers in the five countries would be able to access the DSPORTS, DSPORTS2 and DSPORTS+ channels, carrying soccer ​competitions including Copa America and CONMEBOL Sudamericana and ⁠other sports such as basketball, tennis, cycling and MMA.

DAZN has been seeking to ​strengthen its position in live sports streaming through ‌rights deals and distribution partnerships. It already ​holds broader World Cup rights in Italy, Spain and Japan.

(Reporting by Kylie Madry; Additional reporting by Elvira Pollina; Editing by Jamie Freed)

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