BAM drive for world's top three spot with Pemandu

New road map: BAM president Tan Sri Datuk Norza Zakaria and Pemandu Associates led by president and chairman Datuk Seri Idris Jala during a press conference to announce a landmark collaboration.

PETALING JAYA: The Badminton Association of Malaysia (BAM) have announced a strategic collaboration with Pemandu Associates to ultimately become the top three nations in the sport before the Olympic Games in Los Angeles in 2028.

It's a four-year collaboration - but one that is seen to be a game-changer to revive the image of the sport.