Prioritise youth health over profits

AS Malaysian youths, we share a deep aspiration for our nation to be a regional leader in safeguarding public health and ending nicotine addiction.

There was a time when Malaysia stood at the forefront of bold tobacco control with the introduction of the Generational Endgame (GEG) policy, which aimed to prevent Malaysians born after Jan 1, 2007 from ever becoming addicted to nicotine.