Framing strategies to address age discrimination


OLDER adults frequently find themselves battling assumptions that have little to do with their actual capabilities. The stereotype of older adults as frail, cognitively declining or resistant to change are manifestations of ageism, a form of discrimination against individuals because of their age, most commonly because they are elderly.

Ageism often manifests in subtle and understated ways. It’s in the hesitant tone of a recruiter turning down a job application from a 60-year-old, citing “cultural fit”.

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Ageism , battling the stereotypes

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